Jenkins talks about how Umberto Eco argues that a work must be a, "completely furnished world so that its fans can quote characters and episodes as if they were aspects of the private sectarian world." He also states that the work must be, "encyclopedic, containing a rich array of information that can be drilled, practiced, and mastered by devoted consumers." These films can provide resources that consumers can construct their own fantasies.
Star Wars was first released in 1977 and as can be expected, many big names and companies immediately wanted to be a part of the phenomenon. This is where the transmedia part kicks in. "A year later, the novel Splinter of the Mind’s eye was written by long time sci-fi writer Alan Dean Foster. Brian Daley would go on to write the Han Solo Adventures in 1979, and the radio drama adaptations of the films in 1981. Marvel comics decided they wanted a cut and created a line of comic books based on the characters, and taking place between the films. Those comics ran from the opening of Star Wars to 1987." All of these media tie-ins were there own separate stories and helped support the big core project films. The franchise made its biggest transmedia jump when the films prequel trilogy was coming out. "With the build-up to Episode 1, the expanded universe as it came to be called, went into overdrive. The film had more tie-ins than any other film before it. And since 1999, hundreds of books, comic books, dozens of video games, and even a television show have been produced in the Star Wars universe"