The future of convergence is
something that some will embrace and try to understand while others will curse
and refuse to conform. The good part
about that idea is that the younger generation (Gen. Y) will have an opportunity
to create a whole new world at a young age establishing a new criteria for how humans
learn, play, interact and conduct business.
What some fear will be lost as a
result of this new age transformation are the basic techniques and rituals we
have all, up to this point, grown up with, which are: common communication
skills, the now ancient idea of reading books and using a paper and pen to
complete a math problem. So it matters
none if you are a technologist, or a content owner, or even a marketer in the
end we are all affected as consumers of information and products.
With computer technology advancing
by the second and gaming technology businesses paying attention to turning the
young gamers into game creators, we can feel reassured that there is hope that
our knowledge will advance further than ever before. Their advanced knowledge
of technology at the rate it is advancing today will make them our future firm
leaders tomorrow.
Advertising, marketing, branding,
PR, public affairs, content, publishing, and business strategy companies and
departments are all focusing in on staying ahead of the tide when it comes to
convergence, according to Forbes online article, ‘Convergence is the Future of Marketing,’ in which the only way that
they will be able to stay above the curve if they understand that,
“Convergence is key for
firms wishing to remain profitable and successful when everyone is spending
less and cutting costs and looking for greater, lasting impact. Convergence is
also about excellence and creating lasting quality while forging ahead with a
better model.”
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| Provided by: Geekexchange.com |
Like Robert Iger, current CEO of
Disney until 2016, he understood that incorporating Pixar into the Disney
conglomerate would place Disney at the top of animation against any other.
According to Spiegel Online article, ‘Total
Convergence and the "Media Explosion," in which Iger
and Bill gates spoke in 2007 at the Consumer Electronics Show in Las Vegas,
about, “Every piece of
content should become available on every piece of electronic equipment, at any
time.” Even Bill Gates wowed the crowed when he,
“Had a kitchenette set up on stage. It
made recipe suggestions on the basis of the food available. For example, the
system tells Gates -- who confessed to not being much of a cook -- that the
flour in the cupboard can be used to make the Italian bread focaccia and
tells him exactly how to bake it.”
He went on to present
a “room-size wallpaper that doubles as a monitor. It could allow Grandma to
keep an eye on her dog while she is away. Bill Gates, Steve Jobs and Robert
Iger all had brilliant ideas as to how to stay ahead of the game. Iger and Job’s
worked with each other bringing Apple to Disney and vice versa. They were
intelligent businessmen in the end and they understood the importance of merging
excellent technologies that further their conglomerates but also advanced the
future. This is the perfect model for the far more advanced children of today
who are growing up in this fast paced world of convergence. Our job as adults
is to simply learn and teach as much as we can until our time is up.
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| Provided by: mediaculturesociety.org |
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