On the other hand multimedia as defined in Converging Media,by John V. Pavlik and Shawn McIntosh, is a combination of different types of media in one package, thus, film or video with sound is a type of multimedia, because it combines visual and audio elements web pages that combine text, animation, audio, or graphics are another type of multimedia.
The film, and concept of The Avengers is an example of multimedia and transmedia, just the fact that it was a movie made it a multimedia project, combining graphics with sound, and animation. It is also a form of Transmedia. The production is ambitious and full of challenges, maintaining parallels of the individual characters and bringing them together to work for a bigger picture and a larger audience. The franchise is innovate, DC comics (Batman Series) is also planning on coming out with their own collaboration, which will include a combination of their own superheros, not just Batman and Robin, Justice League.
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| The Avengers |
The Avengers is a concept that takes Marvel's own creations and transforms them into something bigger. Larger audience, there's more essence of each character, the setting, the personalities. Jenkins has much to say about this, "Marvel can be seen as, “a story might be introduced in a film, expanded through television, novels, and comics, and its world might be explored and experienced through game play."
The Avengers was originally a comic series by Marvel, which was born in 1963. The characters of the Avengers orginally included Ant-Man (II), Beast, Black Knight (III), Black Panther, Black Widow (I), Captain Britain (Kelsey Leigh), Crystal, Darkhawk (Chris Powell), Demolition Man, Doctor Druid, Falcon (Sam Wilson), Firebird, Firestar, Gilgamesh (a.k.a. Forgotten One), Hawkeye, Hellcat, Hercules, Hulk, Human Torch (I), Invisible Woman, Jack of Hearts, Justice, Living Lightning (Miguel Santos), Machine Man, Mantis, Mister Fantastic, Mockingbird (Bobbi Batton), Moon Knight (Marc Spector), Moondragon (Heather Douglas), Photon (Morica Rambeau), Quasar (Wendell Vaughn), Quicksilver, Rage (Elvin Haliday), Sandman (William Baker), Scarlet Witch, Sersi, She-Hulk, Silverclaw (Lupe Santiago), Spider-Woman (Julia Carpenter), Starfox (Eros of Titan), Stingray (Walt Newell), Sub-Mariner, Swordsman, Thing, Thor, Thunderstrike (Eric Masterson), Tigra (Greer Nelson), Triathlon (Delroy Garrett, Jr.), Two-Gun Kid, U.S.Agent, Vision, War Machine (I), Warbird, Wasp, Wonder Man, Hank Pym.
Current members only include: Luke Cage, Captain America, Iron Man, Spider-Man, Spider-Woman, and Wolverine.
The comics then transformed into movies, and now they have merchandize, video games, a cartoon series, and they have recently the avengers concept into a television show on ABC, by the name of Agents of S.H.I.E.L.D.. The description of the show is as follows, "Clark Gregg reprises his role of Agent Phil Coulson from Marvel’s feature films, as he assembles a small, highly select group of Agents from the worldwide law-enforcement organization known as S.H.I.E.L.D. Together they investigate the new, the strange, and the unknown across the globe, protecting the ordinary from the extraordinary. Marvel’s Agents of S.H.I.E.L.D., Marvel’s first television series, is from executive producers Joss Whedon (Marvel's The Avengers, Buffy the Vampire Slayer), Jed Whedon & Maurissa Tancharoen, who co-wrote the pilot (Dollhouse, Dr.Horrible's Sing-Along Blog). Jeffrey Bell (Angel, Alias) and Jeph Loeb (Smallville, Lost, Heroes) also serve as executive producers. Marvel’s Agents of S.H.I.E.L.D. is produced by ABC Studios and Marvel Television."
About $100 million dollars were spent on the marketing of Avengers movie, for the 2012 opening. in Comparison to Harry Potter:
$200.3 million
The Avengers opening weekend box-office total in North America, a new record
$169.2 million
The previous record, set by Harry Potter and the Deathly Hallows Part 2
$130.7 million Was the combined domestic opening weekend gross of last summer's two Avengers-related superhero movies: Thor ($65.7 million) and Captain America ($65 million). "When Marvel superheroes combine forces, they can not only achieve swift justice but also a much stronger immediate cash flow," says Jen Chaney at The Washington Post.
Promotions are under way for the 2015 release of the 2nd film in The Avengers series.
Transmedia Entertainment
We now live in a moment where every story, image, brand, and relationship plays itself out across the maximum number of media platforms, shaped top down by decisions made in corporate boardrooms and bottom up by decisions made in teenagers’ bedrooms. The concentrated ownership of media conglomerates increases the desirability of properties that can exploit “synergies” among different parts of the medium system and “maximize touchpoints” with different niches of audiences. The result has been a push toward franchise-building in general and transmedia entertainment in particular.
- See more at: http://henryjenkins.org/2013/08/transmedia-storytelling-and-entertainment-a-new-syllabus.html#sthash.Q2tDspxT.dpuf
We now live in a moment where every story, image, brand, and relationship plays itself out across the maximum number of media platforms, shaped top down by decisions made in corporate boardrooms and bottom up by decisions made in teenagers’ bedrooms. The concentrated ownership of media conglomerates increases the desirability of properties that can exploit “synergies” among different parts of the medium system and “maximize touchpoints” with different niches of audiences. The result has been a push toward franchise-building in general and transmedia entertainment in particular.
- See more at: http://henryjenkins.org/2013/08/transmedia-storytelling-and-entertainment-a-new-syllabus.html#sthash.Q2tDspxT.dpuf
Transmedia Entertainment
We now live in a moment where every story, image, brand, and relationship plays itself out across the maximum number of media platforms, shaped top down by decisions made in corporate boardrooms and bottom up by decisions made in teenagers’ bedrooms. The concentrated ownership of media conglomerates increases the desirability of properties that can exploit “synergies” among different parts of the medium system and “maximize touchpoints” with different niches of audiences. The result has been a push toward franchise-building in general and transmedia entertainment in particular.
- See more at: http://henryjenkins.org/2013/08/transmedia-storytelling-and-entertainment-a-new-syllabus.html#sthash.Q2tDspxT.dpuf
We now live in a moment where every story, image, brand, and relationship plays itself out across the maximum number of media platforms, shaped top down by decisions made in corporate boardrooms and bottom up by decisions made in teenagers’ bedrooms. The concentrated ownership of media conglomerates increases the desirability of properties that can exploit “synergies” among different parts of the medium system and “maximize touchpoints” with different niches of audiences. The result has been a push toward franchise-building in general and transmedia entertainment in particular.
- See more at: http://henryjenkins.org/2013/08/transmedia-storytelling-and-entertainment-a-new-syllabus.html#sthash.Q2tDspxT.dpuf
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