As a mom of three young children
I cannot think of anything else but world of Disney when talking about
Multimedia and Transmedia. The
world of Disney is and always will be a big part of mine and my children’s
memories of their childhood…
As the multimedia and transmedia
advanced so did improved quality and sophistication of choices for parents to
treat and entertain their children.
Disney movies
that my children watch produced using music, animation or in another words
multimedia.
To keep my children busy and
entertained I as parent became active user of trasmedia that Disney company
activate to promote their movies.
Transmedia is the broader way to reach out to consumers. Disney movies are being transformed
into games, advertisements, merchandise, and vacation destinations.
DYSNEY
PARIS
Transmedia helps further engage
consumer not only as a passive viewer but active user and participator. It is becoming debatable for parents whether
that is positive or negative influence for young children to be actively involved
and in some instances might even be addicted. However, with good adult supervision and advisory transmedia
could become a crucial learning experience. For instance Museum of Natural History engages young viewers
in scientific researchers through several platforms as life exhibitions,
documentaries, games, books and merchandise products.
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