The "makers" are just as smart as we are. What is given to us is what we ask for so to speak. The makers produce what we ask for or imply. We do our own storytelling through what Marshall McLuhan would call the global village. For example when things go viral and become popular, that now becomes a symbol or representation of what the majority finds to be compelling.
For example the trend of violence has been something that the 'makers' have played on to capture or attention for a while now. Shows, games,movies,music I have notice have become more violent as the years go by. The less and less sensitive we are to violence the more gory and racy the productions get. They study us. They are becoming more and more aware of what consumers really gravitate towards beyond standard demographics such as age or gender , they dig deep.
Since the makers are getting to know us better and better it is our job to not let our own future go to crap. For example alot of people complain about reality T.V saying its dumb and pointless yet the rating just keep going up, therefore the more "stupidity" we get. The same can be said for music, it changes based on what people are into.
Life seems to be nothing more than one big trend. Just like there is a trend of fashion there is a trend of media. I still struggle with this question : Do we shape the media or does media shape us? However , I feel like I maybe getting closer to the answer. We are the ones that give the consumers the mold , however it's in our power to yay or nay.
No comments:
Post a Comment