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I will be doing a company profile of Saavn Music.
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Some questions I want to address in the profile include:
-How the company got formed? How it started? The basic background?
-What the company has to offer? it's products and services?
-What's different about Saavn from other companies in the same genre?
-Who is the face of Saavn? Who works for Saavn?
-Upcoming projects
-Users and customers
-What Social Media has done for them over the years?
-Are they active in the community?
This article will be published in either the university magazine or newspaper or even online.
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| Founders or Saavn Music, Picture Courtesy Forbes Magazine |
These are the basics. I am sure that the conversation will lead to more questions and a deeper discussion.
The purpose of writing this article is to show how a single company has grown from an idea to a corporation that has over 10 million listeners. How social media and new technology has expanded one genre of music? How do South-Asians all over the world reconnect through this media form? The article will stretch from the background and formation of the corporation to what it is in present times and what the company wants to make of themselves in the future.
The purpose of writing this article is to show how a single company has grown from an idea to a corporation that has over 10 million listeners. How social media and new technology has expanded one genre of music? How do South-Asians all over the world reconnect through this media form? The article will stretch from the background and formation of the corporation to what it is in present times and what the company wants to make of themselves in the future.
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| Screenshot from Website |
I will be visiting their New York Office and speaking to their Executive Editor in Chief: Sneha Mehta.
New York Times has reported: "Pandora and Spotify are hugely popular online services that stream music from around the world for free, but for Indian songs, the biggest jukebox is at Saavn (South Asian Audio Visual Network), which hit 10 million users this month."
Another New York Times article stated, "Saavn, which has offices in New York, India and Mountain View, Calif., has a catalog of 1.1 million songs in nine languages and is available in more than 200 countries, with about 70 percent of its consumption within India, said Rishi Malhotra, one of its founders. Like Spotify, iHeartRadio and other Western services, it is an official partner of Facebook."
Forbes Magazine in their July 16th issue states: "Music is a $2 billion-plus business in India. The only problem: Upwards of 90% of that revenue flows to pirates. Bootleg CD and cassette stalls pepper Indian cities, while folks with Internet connections choose from over 100 illegal websites. Middle-class shoppers split the difference, discreetly downloading entire catalogs of Bollywood hits to their phones from local shop owners. From their headquarters on New York City’s Park Avenue, the founders of Saavn, a music streaming service, are aiming to give India’s 900 million mobile subscribers affordable, legal access to tunes—and claw back pirated revenue for Mumbai’s record labels."
New York Times has reported: "Pandora and Spotify are hugely popular online services that stream music from around the world for free, but for Indian songs, the biggest jukebox is at Saavn (South Asian Audio Visual Network), which hit 10 million users this month."
Another New York Times article stated, "Saavn, which has offices in New York, India and Mountain View, Calif., has a catalog of 1.1 million songs in nine languages and is available in more than 200 countries, with about 70 percent of its consumption within India, said Rishi Malhotra, one of its founders. Like Spotify, iHeartRadio and other Western services, it is an official partner of Facebook."
Forbes Magazine in their July 16th issue states: "Music is a $2 billion-plus business in India. The only problem: Upwards of 90% of that revenue flows to pirates. Bootleg CD and cassette stalls pepper Indian cities, while folks with Internet connections choose from over 100 illegal websites. Middle-class shoppers split the difference, discreetly downloading entire catalogs of Bollywood hits to their phones from local shop owners. From their headquarters on New York City’s Park Avenue, the founders of Saavn, a music streaming service, are aiming to give India’s 900 million mobile subscribers affordable, legal access to tunes—and claw back pirated revenue for Mumbai’s record labels."
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