Group 4

                                     Media Support Industry – Advertising

How do we reach a mass audience?

Many elements help push mass media, for example the force of advertisement and public relations.

Where do you see advertising?

Everywhere! Television, t-shirts, bill boards, movies, social network sites, radio, classifieds and ect.

We use media outlets to manipulate and gain our audience with

Public relations: Managing the public persona, Press release or staged news conference

What plays a big role in getting people to gravitate towards a website or product?

“PERSUASION”: 

Jingles- Have been a thriving force in the persuasion department when it comes to advertising

We look for a particular message to convey to a massive audience, for example if your favorite actor, singer, or superstar endorses something. You tend to gravitate towards that product more; for example Beyoncé, and her New Pepsi Commercial. You have to ask your selves why did they want Beyoncé to represent there product?

Companies study the human psyche to evaluate where they can stick an advertisement and how to make it effective to us

We call this strategic mass Communication

They play to our flaws

Advertisers: They study our behaviors, attitudes, beliefs, values, general knowledge, and social influences

Theory of cognitive dissonance: we act first than rationalize or create reasons for our behavior afterward in to justify our actions.

-BRANDING

-INFOMERCIAL

SUBLIMINAL ADVERTISING- flashing images on the screen-movies, online- it’s illegal but happens all the time.

-PRODUCT PLACEMENT- Showing a product placed in a show or a movie.

Ex. Favorite actress just happens to be holding a can of Pepsi for the whole show or movie. 

According to Business Insider "The birth of subliminal advertising as we know it dates to 1957 when a market researcher named James Vicary inserted the words "Eat Popcorn" and "Drink Coca-Cola" into a movie".
                                         Credits: One Woman Marketing 

Product placement- When you stick a Certain Product in a Movie, it sends a subliminal message to the brain to go and buy that product. 

Are these all ethical practices? Is this Fair game for all advertisers? These practices of advertisement are a social norm now, but is it right is the question that pops up at times. This question actually leads us into our next chapter 12 in Converging Media by John V. Pavlik.