Our presentation focused in on Super Bowl advertisements and what it means to consumers.
Advertising in the historical context.
In Ancient Egypt advertisements for products and services were written on papyrus and posted in common, public areas for people to see.
The printing press transformed advertisements into mass communication tools
Advertisements become a way of marketing -the key way.
Advertising agencies began to form, and then the rise of commercial television, with advertisements during programming.
And now advertisements revolve around tools such as the Web and Public Relations Firms.
CBS: The following video Super sell: How Super Bowl changed consumers
The biggest role advertisements have played can be seen during important events and shows on television, for example the Super Bowl.
Video notes: "That's right. This year, right here on CBS, the spots are going for a shade under $4 million for 30-seconds. Why? Because it's the only live TV event watched by over 100 million fans - i.e., consumers -- as much for the ads as the action. Over the years, watching for the spots has become part of our national DNA. It's coming on 30 years since Apple introduced its Macintosh computer to the world with that shocker of a cinematic spot. It set the bar for Super Bowl commercials to come, that whole other game within the game. From a technological perspective, the Apple spot was predictive. The Internet has revolutionized the process -- for advertisers."
NYTimes:
"The arrival of Super Bowl commercials before the game reflects a broader trend across the media of sharing content with consumers ahead of time. Magazines release big articles early, to draw more readers to newsstands, and networks like NBC are offering opportunities to watch online the first episodes of series like “Smash,” sometimes weeks before the shows make their debuts on television."
"In 1979 Coca-Cola debuted a commercial that ran during the broadcast of the Super Bowl that will be remembered as one of the best advertisements of all time."
The commercial is still remembered today. Although it might not inspire people to go out and buy a bottle of Coke. It definitely reminds of the world of how powerful Coke is. The advertisements lives in the hearts and minds of individuals that have watched the ad. It lives up to the grand reputation of the Coca-Cola company.
In reference to the 1979 Coke advertisement: ESPN reported, "The Super Bowl has turned into a popularity contest as far as who can produce the best commercials," said Sergio Zyman, the former chief marketing officer of Coca-Cola, who pulled the Mean Joe Greene campaign and author of "The End of Marketing As We Know It." "I think that has hurt because the best ads don't necessarily translate into sales and I don't think the consumer is absorbing while watching the game."
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Super Bowl Advertising Value
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Other interesting information:
Super Bowl Values at large
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