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| Saavn.com |
Vin Bhat’s (Co-Founder) question and answers on Quora
What are the biggest things Americans still do not know about Brazil, India or China?
VIN BHAT: India, there are 3 key things that most Americans don't realize:
1. India has the largest English speaking population in the world, so it's *somewhat* straightforward to conduct business. There are other cultural issues that make business challenging, but unlike China and Brazil, there is less friction in communication. There are 28 languages in total and in many cases, the only way for Indians from different parts of the country (that speak different languages) to communicate is in fact in English.
2. India is the world's largest democracy and is based on English Common law. There are a few hundred political parties across the country and Indians across all walks of life are politically active.
3. India has terrible infrastructure in the cities. Poor urban planning has led to major congestion, both among people and auto traffic.
SO WHAT IS SAAVN:
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| Priyanka Chopra Album Featuring Pitbull |
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| Snoop Dogg in Singh is King |
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| Enrique Iglesias and Sundhi Chauhan |
What else is Saavn is doing
Vin Bhat, co-founder and CEO of Saavn said, "One of Saavn's goals is to make Bollywood more accessible to everyone and by having these films on Hulu we believe that more people in the U.S. will open up to the genre that is revered by billions around the world."
Conclusion of Article:
The biggest and
most crucial question is why should this matter to American audiences that
probably haven’t heard of 1% of songs on Saavn’s page, because America embraces
foreign cultures, languages, and binds itself with tolerance, more importantly
innovation. South-Asian culture is dispersing among Americans rapidly.
In an article by
USA Today, “’Slumdog Millionaire’
opens a new passage to al things Indian, Maria Puente interviews Bhat and
others to show the birth of an Indo-American culture. Bhat said the following
about music, Slumdog, and popularity:
"We're
seeing a tremendous impact," Bhat says. "We're already seeing record
downloads on iTunes and other major carriers; we're seeing a lot of people
purchasing tracks and albums by (Slumdog composer/musician) A.R. Rahman. People
are buying Slumdog— it's an access point for people to explore other movie and
musical content from India," which is easier to do nowadays, thanks to the
Internet.”
The film’s
soundtrack had been a top album on iTunes. There have been lots of examples of
Bollywood and Hollywood collaborating over the years. East and West are coming
together. And music has become one way to bridge that gap. Whether it’s Snoop
Dogg making a track for a Bollywood movie, or Enrique Iglesias singing with an
Indian Pop artist by the name of Sundhi Chauhan, or Priyanka Chopra, a
well-reputed model turned actress that wore the crown of Miss India in
2000 is
coming out with an album titled Exotic
featuring Pitbull.
Time Magazine published an article titled, “Ring, Ring,
Bollywood Calling”, under their Small Business genre. Writer Coeli Carr wrote,
“Americanized Bollywood hybrids could help Saavn expand.
“Whether it’s Slumdog
or Snoop Dogg, future media collaborations will inject Bollywood further into
the mainstream,” says Shenoy [Co-founder of Saanv]. “And when fans want to
experience the real Bollywood genre, they’ll come to us.””
Saavn not only helps bring Indian cinema to America, but
also through their services, provides a direct portal into the world of Indian
Music. Free App downloads for the Iphone and Android phones, and a website that
offers the same feature has been expanding its stance. Constantly new music is
being added and shared.
Video of Rishi Malhotra: President of Saavn
Works Cited
Carr, Coeli. "Business & Money." Business Money Ring Ring Bollywood Calling Comments. Time Magazine, 5 Feb. 2009. Web.
Chamikutty, Preethi. "Your Story." Adding New Notes To Its Musical Journey – Saavn.com. Your Story, 11 04 2013. Web.
Ghosh, Palash. "Entertainment & Stars News." India: For Facebook and Other Social Media, A Limitless Horizon. N.p., 17 Feb. 2012. Web
Griffith, Erin. “Spotify of India” Company Saavn Moves into Content, but in a Different Way than Spotify." PandoDaily Spotify of India Company Saavn Moves into Content but in a Different Way than Spotify Comments. Pandodaily, 21 Oct. 2013. Web.
Puente, Maria. "'Slumdog Millionaire' Opens a New Passage to All Things Indian - USATODAY.com." 'Slumdog Millionaire' Opens a New Passage to All Things Indian - USATODAY.com. N.p., 9 Mar. 2009. Web.
Punathambekar, Aswin. "Saavn." From Bombay to Bollywood: The Making of a Global Media Industry. New York [u.a.: New York Univ., 2013. 170-74. Print.
"Saavn." Crunch Base. Crunch Base, n.d. Web.
Singh, Paramdeep. "Pirates and Profits: Three Reasons Why the Music Biz Can Finally Get Excited About India’s Billion-Sized Audience." AllThingsD. N.p., 20 Apr. 2012. Web.
The Musical Notes Behind Saavn’s Success Story- In Conversation with Vinod Bhat, Co-Founder, Saavn." Your Story. Your Story, 20 11 2012.
Vora, Shivani. "Saavn, Online Jukebox of Indian Music, Attracts Millions." India Ink Saavn Online Jukebox of Indian Music Attracts Millions Comments. New York Times, 06 June 2012. Web.
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